Hey, y'all! It's Zia.
This is our first blog post, and I don't think I could be anymore excited to introduce this side of the brand.
Last week sometime, I had sent out our first real email campaign (yay!) explaining a small portion of the brand's back story which is essentially a small part of my own personal story. (Maybe one day, I'll share the full thing; but for now, I'll keep it short.) Life for me (up until the point of relaunching 1122) was pretty tumultuous. Now, I'm not saying that entrepreneurship is any less hectic, however, I will say that making this decision to start this journey and try again has enabled me to push past these false boundaries and achieve more than I ever thought possible. I'm so glad that I'm here. I am so glad that we are here; thank you all for journeying with me.
Right now, we're taking a bit of a break (we/our meaning me and 1122) from creating jewelry and are focusing on the clothing side of the brand. If you follow us on social media, then you're already aware of this. During this time, I'd really like to get you all acquainted with 1122 as a brand. The amount of support this brand receives is overwhelming in the very best way, and it's inspired me to share more with you and to think beyond what things look like right now. So, in the spirit of inspiration and productivity, I'd like to introduce you all to our official mission statement and our brand values. Here's why we're here...
Going back to my personal story, I knew when creating 1122 that I wanted this brand to be centered around creativity, self-expression, and culture --all of which are very important to me. Being such a complex individual, I had to create a brand that went beyond the surface.
Thank you so much for reading.